How to Test and Certify Your Non-Toxic Fashion Brand

It's a jungle of certifications and acronyms out there!

Recently a reader emailed me asking if I could get on a 15-minute call to talk about testing and certifying her yet-to-be-launched fashion brand. I love a good succinct, time-bound, clearly stated, professional request, so I said yes.

But I realized by the end of our call that her questions were pretty universal! So I asked her to send them to me so I could answer them for our wider community of brand founders.

Hopefully, if you’re wondering how to prove to yourself and potential customers that your brand is completely non-toxic, healthy and safe, this will get you on your way.

Here are her questions in bold, and my answers.